# 16 - Why Philanthropy Is Deeply Personal - Paul Lussow

What happens when a Wall Street advisor walks away from the world of finance to build something more meaningful?

In this episode, we sit down with Paul Lussow, the CEO of Giving Place and Tiffingive (https://tifin.com/product/give//) to explore how and why philanthropy needs to evolve. We talk about the deeply personal nature of giving, the myths surrounding nonprofit "efficiency," and the tools that are making it easier, and more impactful, for people to give generously across generations.

But this conversation goes beyond business and into the spiritual. We talk about nature as a teacher, building habits that stick, and what it means to lead a life guided by intuition, faith, and reciprocity. From donor-advised funds to talking to plants, this episode is a reminder that generosity isn’t just about money, it’s about presence, courage, and connection.

If you've ever wondered how to align your work, wealth, and well-being with a deeper sense of purpose, this episode is for you.

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