#40 - How a Pun Became a Million Dollar Brand - Becca Schepps

Written By Stephen Cowan

Becca Schepps is an entrepreneur, creative, and founder of Mortal Kombucha.

She shares her journey from working in advertising to building a bold, unconventional beverage brand that broke away from the typical “wellness” mold.

 We dive into the realities of scaling a CPG company, from hand-bottling kombucha to landing in major retailers, navigating cash flow challenges, and facing the brink of bankruptcy.

We also explore brand-building, creative problem solving, gut health trends, and how Becca ultimately found her lane by shifting from operations to pure creative strategy.

Connect with Becca - https://www.linkedin.com/in/bescka/

Check out BeMicro - the easiest way to naturally detox and sneak more vegetables into any meal. Use code: PLANT15 - ⁠⁠https://bemicro.farm/

Stephen Cowan
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